And the two main options we recommend if you're dealing with Schema for the first time are: WordPress plugin However, the thing to remember is that to optimize your landing pages using schema properly, you'll need some extra skills. And as time goes on, more and more types of pages become eligible for structured data benefits. Today, it is almost impossible to rank a cooking recipe page without using schema, but also news articles and product pages. Not all types of content can benefit from schema markup, but some pages will have a hard time ranking in search without it. URLs are a part of your snippet, and having it show another keyword will make it appear more relevant: Not to mention that a keyword-rich URL may actually improve your click-through rate in search results. So, at the chance that it still works, we do recommend building your URLs around your main keywords. While it may or may not be true, you are not losing anything when you include keywords in your URLs. Many SEOs believe that the influence of keyword-rich URLs on rankings is a thing of the past. And though the best practices mentioned here are not "a must", it's a good idea to optimize your URL structure accordingly whenever possible. Clean and consistent URLs are preferred by both search engines and human visitors.
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